Temakiojo

Nissin | 2020

In Brazil, strange food inventions often go viral.

To promote the 11 flavors of Nissin Lamen in a very tight budget, we created the temakiojo: the love child of sushi and Lamen (miojo).

Then, we created the fake family business that invented Temakiojo, and made 6 "homemade"ads for them, presenting all the Nissin flavors.

The videos were seeded by major influencers and went viral, reaching thousands of views organically.

It even appeared in Folha de São Paulo, one of the main newspapers in Brazil.

The campaign was such a hit that Clélio and Tonho became regular characters in Nissin's campaigns to this date.

The instant noodles had the best february sales since the product arrived in Brazil, 25 years before.