Annoying Lámen
Nissin | 2019
Nissin had a mascot in 2018 with a *very* controverse personality, that ended up banned from TV. So for 2019 we had to come up with an entirely new personality.
The reinvented Lamenzinho (Little Lamen) was an annoying fellow that talked way too much, throwing around facts and nonsense to convince people that everything can be eaten with noodles.
The ad had a special ending for youtube where Lamezinho simply won't let the other character talk.
To promote the campaign further we created a speaking 3D Lamenzinho doll that spoke non-stop for 3 full minutes.
It was sent to influencers to be used as a noodle timer.
We also had targeted ads for bumper videos and radio spots where Lamenzinho talks about specific subjects in his trademark style.