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Ayrton Senna, from Brazil
Guaraná | 2024
When brazilian hero Ayrton Senna won races on TV, announcers celebrated by howling "Ayrton Senna from Brazil!!".
In honor of the 30th anniversary of his passing, Guaraná, a soft drink deeply connected with brazilian culture added a simple comma to the iconic phrase, transforming it in a dedicatory.
With a single punctuation mark, it became the dedicatory of a letter:
to Ayrton Senna, from a whole nation.
Telling the legendary pilot what he meant to the country and how he touched and still touches new generations.
The letter was written in the S of Senna curve, in Interlagos Track.
This film was part of a larger campaign celebrating Ayrton Senna, including the sponsorship of the Netflix series based on his life.
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