Driving is extraordinary

Peugeot | 2016

The main feature of the new Peugeot 208 was hard to explain. We made people feel it instead.

The Peugeot i-cockpit is a series of adjustments such as the height of the driving wheel and positioning of displays that makes driving feel seamless.

To convey that, we combined extraordinary feelings and features from the two Hero models of the car: the speed of the turbo and the efficiency of the economic version.

The car's website was inspired by the films,

and had a scroll that could go up to the sky or deep into the sea.

Making Of