Crossed Senses

Peugeot | 2017

To translate the sensation of driving the Peugeot 2008 special edition, we asked for the help of people that feel the most:

Synesthetics.

We partnered up with Discovery Channel and created a documental series with five episodes, one dedicated to each sense.

In every episode, a person with Synesthesia would test drive the car and relate their experience to an artist that would attempt to translate the smell of driving, the color of driving, the sound of driving and so on.

The episodes were aired in the Discovery Channel grid and shorter 1 minute episodes were shared in Peugeot's social media.