The Heart of Brazil
Vivo | 2024
To grow in the Midwest region in Brazil, we and Vivo Telecom took inspiration in the Agriculture-pride anthems and created our very own song and music video.
For that we partnered with one of the most successful country artists in Brazil, Ana Castela.
The lyrics celebrated the diversity of people and ways of live in the region, called the Heart of Brazil for its central location, while showcasing the use of technology in a natural way.
A hit on Spotify
The song was released as a single,
played on radios and received more than 300.000 plays on Spotify.
From regional to national
The campaign was so sucessful that it became a national campaign spread in all regions of Brazil.
Besides the song and video, there were OOH and loads of content at Instagram, TikTok and other platforms.
